There are about 7 million short names (up to 5 letters) and practically infinite long names (5 to 10 letters). Nevertheless, all these names have basic structures in common, which are essential for naming.
Below we have compiled the most important ones for you. There is more to naming than meets the eye...
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A word formed from another word from a foreign language. Examples: Many perfumes make use of this strategy, building on the cachet of French and appropriating the considerable common pool between French and English vocabulary: 'Tresure perfume' (fr. tresor & engl. treasure).
The attribution of human emotions to a product. Example: 'Happy Bett' (Swiss bed manufacturer).
A name derived from the paternal ancestor, especially common in Scandinavia. Example: 'Ericsson' (Eric's son).
A semantic shift towards an unfavorable connotation. Example: Dirne (change of meaning from Middle Low German 'servant, (peasant) maid, girl'' to 'prostitute'). Personification
A figure of speech in which a product is given human form. Examples: 'Meister Proper', 'Game Boy', 'Mr. Minit'.
A consonant cluster that is obviously associated with a specific semantic field, but is without detached meaning. Examples: -cs (predominantly technical or pharmaceutical field).
A letter or symbol that is used in place of a word. Example: @ (for 'at'), 'x' (for 'cross').
The proliferation of words that share identical, primeval (often Latin or Greek) roots. Example: light, shine, luminus (from 'lumen', Latin for light).
A prefix that connects otherwise unrelated words. Examples: Apple's 'i' suffix in ' iPod', 'iMac', 'iPhone'.
The study of the influence of psychological factors in the perception and use of language. A n example of a field of psycholinguistics is the study of the memory of linguistic concepts.