Glossary There are about 7 million short names (up to 5 letters) and practically infinite long names (5 to 10 letters). Nevertheless, all these names have basic structures in common, which are essential for naming. Below we have compiled the most important ones for you. There is more to naming than meets the eye... A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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K "Klangmuster" The permissible combination of phonemes in a given language. Examples: 'sl-' is English-typical; 'tr-' is more French-typical. "Klangsymbolismus" The semantic qualities suggested by a given sound. Certain linguists have concluded that 'i' as in 'small' seems thin and puny, 'o' or 'a' as in 'massive' and 'large', on the other hand, express girth, although many exceptions to this rule exist. "Kosename" The familiar form of a proper name. Companies often consider pet names for their products because of the emotional access. Examples: 'Topolino' for formerly popular Fiat model (literally: 'little mouse'). "Kollocation" The probability that a particular word will appear in the immediate neighborhood of another word. This scheme can be exploited by commercial names. Examples: 'Moo' and 'Cow'; 'Trick' and 'Track'; 'Sheep' and 'Beh'. "Konnotation" The extrinsic, figurative meaning, which includes shading and overtoning. The word connotes different meanings to different people. Example: 'travel' represents relaxation for some, while others think of exoticism, and still others think of congestion and stress. "Konsonanz" The repetition of a consonant sound which drives to a pleasing rhythm. Examples: 'Crisp crack', 'Rock'n Roll', 'Klamauk', 'Alibaba'. |
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