Name systems The development of naming systems is and scope, as the initial situation varies greatly in each case. situation varies strongly in each case. Brand and company names in contrast, the development of product and company names product and company names, the following 6 phases have proven to be successful. Usually, we assume the following time frames and processes:  - around 6 days for express_developments  - from 16 days for standard developments

phase 1 Projektbriefing and clarification of: - - - concept, USP, vision and mission brand architecture Target group(s) & market environment   phase 2 Strategic development:: - - - narrowing down the search fields determination of content search method. development of first pilot names   phase 3 Creative development, 1st round: - - - application of creative techniques systematic name development *1 thematic research; clarifications   phase 4 Consultation with the client: - - - presentation of 4-7 potential names evaluation by the client processing of the feedback   phase 5 Creative development, 2nd round *2: - - - presentation of further developed names customer evaluation & discussion fine development & determination of favorites &   phase 6 Availability searches in selected registers and, if necessary, trademark application, both in consultation with you and accompanied by Corporate Naming

Comments: customer involvement underlined *1 first step of phase 3 can be conducted as a 2h-workshop at customer site with 3-5 participants *2 field tests to evaluate the acceptance of different names at the customer's request.