There are about 7 million short names (up to 5 letters) and practically infinite long names (5 to 10 letters). Nevertheless, all these names have basic structures in common, which are essential for naming.
Below we have compiled the most important ones for you. There is more to naming than meets the eye...
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M N O P Q R S T U V W
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Trademark or stand-alone name that identifies an offering or manufacturer. A valued brand represents a monopolization of a name for a specific application. Example: 'Audi' is a trademark for premium automobiles.
Also called a byline or claim. Examples: Mercedes chose 'A good star on all roads' Lufthansa 'There's no better way to fly'.
The interpretation or analysis of an unfamiliar name by consumers. The process usually involves etymology, analogy, etc. Example: 'Java' is often associated with the software of the company Sun Microsystems, rather than with the Indonesian island that lends its name to it
A figure of speech by means of which one object or concept is associated with another. Example: 'Blackberry' is a metaphor for mobile emailing.
The literal translation of a sentence from one language into another. The translation of the Spanish 'mi casa su casa' into the German 'mein Haus, dein Haus' would be a mataphrase.
The substitution of one word for another with the same meaning. Example: using the term 'Berlin' to refer to the German government.
A meaningful linguistic unit that cannot be further subdivided into smaller meaningful components. Example: in Italian, the letter 'a' in final position is a morpheme that suggests female gender.