Glossary There are about 7 million short names (up to 5 letters) and practically infinite long names (5 to 10 letters). Nevertheless, all these names have basic structures in common, which are essential for naming. Below we have compiled the most important ones for you. There is more to naming than meets the eye... A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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N Name Recognition The ability of a name used commercially over and over again to evoke a strong response or image in the consumer's brain. Examples: 'Microsoft', 'Coca Cola', 'Gucci'. Name architecture Organizes the existing names of a company and provides rules according to which future products must be named. Example criterion 1: how should the name relate to other offers and company names? Example criterion 2: should names be subdivided among themselves into name groups, which are connected in terms of content? Neologism A recently introduced and freely created word. Examples: Internet, spam, rip-off, email Ein erst kürzlich eingeführtes und frei geschaffenes Wort. Beispiele: Internet, Spam, Abzocker, E-Mail, App, Server Nexus The meaningful connection between members of a semantic field. Example: 'kitten', 'tomcat', 'whiskas', 'Garfield', 'mice'. Noa word A taboo-free word in all languages to be considered. It can be used without restrictions to justify a commercial name (opposite of a taboo word) and is therefore protectable. |
Nomenclators Name Creation Specialists. A handful of companies specializing in the creation of commercial names. Nomenclature A naming system in a commercial or other context used to identify individual components and indicate how the names relate to each other. Product families often use nomenclature. Examples: 'i-' suffix for certain Apple product lines; 'Si-' suffix for most Siemens products |